If you’re a fitness professional starting a website, I’ve got just one huge piece of advice for you that frankly, I don’t think I see very much anywhere else. There’s all kinds of blogs out there on developing your website, but this is one piece of advice that I don’t think I’ve seen much.
That piece of advice is simple, but its application is complex. That advice is:
Treat your website like it’s a business.
That seems like it should go without saying, right? It seems like that should be step one. But frankly, it took me years of blogging to get to the point where I could say that I was actually doing that, and I think I’m not the only one.
The problem is that many people don’t really have plans in mind when they start a website. They don’t have a dedicated plan for how everything is supposed to work. If you look at the website of a well-known coach who makes their business from that website, that website has been finely tuned so that every part of it serves some kind of useful purpose. It has to be the same with your own website, and it has to be the same with your website as a business.
Instead, what I see most commonly, what most people end up doing, is that they just think that they write and their posts will get shared, and sooner or later, that’s somehow going to lead to money. This approach can certainly work if you’ve got revolutionary new things to say, but frankly, you probably don’t. Virtually everything that can be said has been said in some way. The only way you have something unique to say is if you’re ahead of the pack, and that means that you’re either way smarter than everyone else (congrats!) or you’re a scientist on the cutting edge of some kind of fitness research. Chances are that you’re neither of these people.
If you’re lucky enough to have something new to say, then you may find that you’re getting business without too much effort. But if you’re one of the rest of us, what that means is that you can only gain business by producing lots of content over time. This enables you to build a following and a brand. It helps if you have some specific niche of training that you fit into, because this makes you an expert in that niche and makes it easier for you to find dedicated clients who are looking for your particular kind of training.
Having a social media presence or a mailing list helps - this enables you to more easily transmit your content to your followers so that they’re reminded to check it out. Social media helps other people find your page so that they can become new followers. Growing a mailing list is easiest if you have some sort of concrete product you can offer people for signing up: a short ebook or video series is usually best, and can be automated to be sent to people after their signup. (Like my free program, for example.)
In order to make money as a fitness professional online, you have to develop a reputation and have a solid system in place for taking advantage of that. If you just write posts all the time without any kind of system to encourage sales, you’re not going to get much no matter how much you write, unless you’re terribly lucky.
Advertisement is another key component. It’s hard to sell a product that people don’t know that you’re buying. Look into an advertising course and learn how to market on the platform of your choice (facebook seems to be the most popular for fitness pros) and use that info to drive sales. If it costs you a few bucks to make a sale, it’s certainly worth a lot more than not spending a few bucks and not making a sale. Use advertising to drive people to your site so that they can find out about you and start following your work.
Focus on grinding. Make regular, quality content, post about it to your friends, and refine a system for taking advantage of that social capital.
Treat it like work, as if it were another job you have to do. Set aside a certain amount of time each week to work on your website and set yourself timers to make sure that you actually do it. Don’t treat it like “a fun hobby” that you may make money off of in the future, or that you don’t have to take seriously and do regularly. Otherwise, chances are that it won’t pay off much.
Interested in coaching? Inquire here. If you don’t have the money or interest in purchasing long term coaching, consider donating a small monthly amount to my Patreon, which also nets you a copy of my book, the UpLift Method. You can also subscribe to my mailing list, which gets you the free GAINS exercise program for maximizing strength, size, and endurance.
Have any feedback on the article, or want to bring something to my attention? Comment below or email me at firstname.lastname@example.org. I look forward to hearing from you.